The academic approach puts the user experience at the centre in order to create websites, digital applications and mobile interfaces that prove usable and accessible. The Master is intended to enable students to correctly develop and implement projects in a web-based environment. The aim is the creation of different professional profiles within the web media design area which are able to plan, produce and share through the online communities a new generation of content and services in an effective way.
Characteristics and aims
Features
The Master offers an experimental pathway at the forefront of design, marketing and technology. The plan of studies blends art direction and design contents with solid technical skills and a comprehensive background in digital communication. The programme develops in the interplay between theoretical teaching and practical tasks. Project-based activities in particular are central to the learning experience and leverage abilities and information acquired in the other courses. All projects follow a proper workflow encompassing the definition of the digital strategy and its relevant objectives, concept and information design up to front/back end programming. As the user experience is increasingly developing through social media, companies are changing their business accordingly. This new and thrilling scenario is deeply investigated with specific regard to the integration of content and navigation flow between websites and social network platforms and viceversa. The overall didactic experience provides the students with professional abilities that allow them to engage in dialogue with the different figures involved in digital media projects.
Entry
Upon selection, the Master admits graduates in Media Studies, Communication and Graphics, IT Sciences, Design or Architecture and their equivalents or candidates who have gained significant professional experience in the field.
Duration
The Master lasts for one year (from October to December of the following year, with a summer break in August). Attendance is compulsory and full time.
Internship
At the end of lessons, students will start their internship at companies or professional firms in the field.
Language
The Master course will be held in English.
Professional openings
Working on the design of a website or digital application, the digital designer defines the interaction model and the architectural structure, creates the graphic interface and the overall look and feel of the prototype. He must be capable of finding the right balance between usability, communicational impact, technology and aesthetics in relation to content. Media design today is not only being guided by technological progress but by the conscious use of technology. Designers blend sound design competence with strategic vision, knowledge of technical aspects and project management skills in order to coordinate all the different stages in the development process.The job market now creates innovative professional career paths for qualified professionals. In Milano web design agencies, companies and corporate communication firms offer interesting job opportunities.
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